AV抖阴

Business and Industry | Lion VoicesOctober 19, 2023

Faculty Voices: Dr. Jim Beard

Written By: Ian Silvester

The University of Arkansas 鈥� Fort Smith has been home to Associate Professor of Management Dr. Jim Beard for the last two decades. After the academic year, his time at AV抖阴 will end, but his legacy will remain.

Arriving at AV抖阴 in 2003, Beard brought a lifetime of experience to share with his students amid his renewed desire to teach.

鈥淭o tell you the truth, the one thing I missed the most was interacting with students,鈥� he shared, recounting the years he spent working in advertising and at Tyson corporate offices.

However, Beard鈥檚 journey to teaching 鈥� or rather getting back to teaching 鈥� was well-traveled. By the time he was earning his master鈥檚 and doctoral degrees, Beard was 鈥渢he same age as the professors.鈥�

鈥淚 kept leaving school because my careers got in the way,鈥� he joked.

Beard grew up in St. Louis, earning a scholarship to Drury University in Springfield, Missouri. At 18, he found himself in college as a first-generation student and in love with Lorna Heatherly, the woman who would become his wife 鈥� they now approach their 60^th wedding anniversary 鈥� but a war on the other side of the globe pulled him away from his studies.

鈥淭here was this thing called the Vietnam War going on in 1966,鈥� Beard recalled. Not wanting to be drafted, he enlisted in the Air Force, where he became a Russian linguist, but only after 鈥渢hey sent me right back to university, to Syracuse University.鈥�

Beard, Lorna, and their daughter Laura called England home from 1967 and 1968, where he conducted electronic espionage on the Soviet space program for the United States Air Force Security Service. During his final year in Washington, DC, he was a Soviet analyst at the National Security Agency.

After leaving the Air Force, Beard looked to return to the classroom on the GI Bill. He picked back up at the University of Maryland College Park before transferring to the University of Kansas. It was in Lawrence that life would once again force him to take a detour from his education.

鈥淭wo-thirds of the way through my bachelor鈥檚 degree, I got involved in a 20-year career,鈥� he laughed.

Listening to the FM airwaves in Lawrence Monday through Friday, from 9 p.m. to 1 a.m., listeners would have caught Beard hosting a talk show and playing jazz on a show called 鈥淛azz in the Night.鈥� Through his talk show, Beard discussed news and traveled to Oregon to cover a political referendum where he met the late author Ken Kesey, author of 鈥淥ne Flew Over the Cuckoo鈥檚 Nest.鈥� Beard became friends with Kesey, and his family moved to Oregon, where his radio career continued as the program director for Eugene鈥檚 top rock station.

Beard and his family spent the next two years in Oregon before moving on Thanksgiving Day, 1977, to Fayetteville, Arkansas, where they have remained. Once in the Natural State, Beard continued working in radio before being pulled away to work at an advertising agency, where he became vice president. However, during this time, Beard decided it was time for his education to take priority over his career.

鈥淚 took a chance and went to the University of Arkansas and finished my bachelor鈥檚 degree (Communications) in like two semesters,鈥� Beard said. 鈥淭here, I discovered that what I wanted to do was to become a college professor.鈥�

Realizing his new path, Beard earned his master鈥檚 in communications in 14 months and began a fellowship in Illinois at Northwestern University for his doctorate. In Communication Studies. While at Northwestern, Beard cut his teeth teaching before being offered a job at the University of Arkansas.

He taught for a handful of years but was once again roped back into the corporate world, working in management training in business ethics, leadership, and business communication for Tyson. A buyout left Beard having 鈥渁 nice refreshing beverage with an umbrella in the backyard鈥� every night. Still, his wife, then teaching anthropology at AV抖阴, found a way to bring him back into the educational fold.

Joking that his wife conspired with their neighbor, the AV抖阴 Dean of Arts and Sciences, Dr. Karen Stauffaker, to give his CV to Roger Roderick, Dean of the Business School. Beard soon met with Roderick, being sold on the idea of building the AV抖阴 business school from scratch.

鈥淚 thought that it might be fun to take part in the cultural shift happening here, and maybe I could influence the culture a little bit,鈥� he recalled. 鈥淢an, it has been one heck of a ride.鈥�

In the 20 years since that pitch, Beard has had his fingers on making the AV抖阴 College of Business and Industry (CBI) what it is today.

鈥淚 loved the excitement about building the business school from scratch. There was never a routine day. 鈥� We were not just the current faculty of this business school; we are the founding faculty of this. We were the people who created a business school for people we will never know,鈥� Beard explained.

Throughout his initial years at AV抖阴, Beard worked to make the university accredited by the , a blue-chip accreditation only 6% of the world鈥檚 business schools have earned. Ensuring that CBI meets the highest standards of excellence in teaching, research, curriculum, and learner success is a significant part of Beard鈥檚 legacy as Department Head of Business Administration from 2009 to 2014.

He has been on nearly every major committee on the AV抖阴 campus, helped lay the foundation for the Babb Center for Career Services, and taught AV抖阴 students for two decades.

But now, in the twilight of his career, Beard reflects on the life he鈥檚 built, the jobs he鈥檚 held, the lives he鈥檚 touched, and the university he has helped mold as he prepares to leave. He does so not with nostalgia but with an excitement for what comes next.

鈥淭he question we always ask is 鈥榳hat am I going to do when I retire,鈥欌�� he said. 鈥淵ou define yourself by what you do; retirement is an opportunity to transcend that. You no longer have to do. You can choose to do, but you don鈥檛 have to do. So, the question is, 鈥榃ho am I going to be?鈥� I have not asked that question in my life as the primary question. So, instead of what I am going to do, and what does that say about who I am. I鈥檓 going to say, who am I, and what does that say about what I鈥檓 going to do.鈥�